In a significant milestone for inclusivity in hospitality, Al Jaddaf Rotana Suite Hotel has been awarded the prestigious Certified Autism Center (CAC) designation by the International Board of Credentialing and Continuing Education Standards (IBCCES). This achievement underscores the hotel’s commitment to creating a welcoming environment for autistic and sensory-sensitive individuals, aligning with Dubai’s broader initiative to become a Certified Autism Destination (CAD).
Commitment to Inclusivity
Located in the thriving Al Jaddaf district of Dubai, Al Jaddaf Rotana Suite Hotel has demonstrated its dedication to inclusivity by ensuring that its staff is equipped with essential training to support autistic guests and their families. The certification process involved an on-site assessment by IBCCES experts, who provided recommendations and sensory guides to help guests navigate the hotel’s facilities comfortably. These guides detail the sensory impact of different areas, such as noise levels and lighting, allowing guests to make informed decisions about their stay.
“Inclusivity is at the heart of our hospitality philosophy,” said Stefan Schmidt, Complex General Manager of Al Jaddaf Rotana Dubai. “Becoming a Certified Autism Center is a testament to our commitment to providing a welcoming and supportive environment for all our guests. We look forward to continuing to enhance the experience for all our guests, ensuring that every stay is memorable and accessible.”
Certification Requirements
To achieve the CAC designation, organizations must meet specific criteria, including having at least 80% of their staff trained and certified in autism awareness. Additionally, they must commit to ongoing training and demonstrate a dedication to serving individuals with autism. The certification process includes an on-site review by IBCCES experts, who provide a comprehensive report with suggested changes to better serve autistic individuals, along with sensory guides for activities25.
Dubai’s Initiative for Inclusivity
Al Jaddaf Rotana Suite Hotel’s achievement is part of Dubai’s ambitious plan to become the first Certified Autism Destination in the Eastern Hemisphere. This initiative reflects Dubai’s commitment to establishing an inclusive tourism landscape with numerous certified lodging, recreation, and entertainment options for autistic and sensory-sensitive individuals. Over 14,000 individuals in Dubai’s tourism industry have completed autism and sensory awareness training, and more than 380 hotels are in the process of obtaining CAC certification7.
“Dubai’s rapid progress is a shining example for destinations worldwide,” noted Myron Pincomb, CEO and Board Chairman of IBCCES. “By prioritizing inclusivity, Al Jaddaf Rotana Suite Hotel not only enhances its reputation as a leading hospitality destination but also ensures that every guest, regardless of their sensory needs, can enjoy a welcoming and supportive environment.”
Al Jaddaf Rotana Suite Hotel’s achievement as a Certified Autism Center marks a significant step in Dubai’s journey towards greater accessibility. This milestone reflects the hotel’s and Dubai’s broader commitment to inclusivity, setting a benchmark for hospitality that truly welcomes everyone. As the tourism industry continues to evolve, destinations like Dubai are paving the way for a more inclusive future of travel.
Citations:
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