In a significant move to futureproof creativity, Havas has launched a Neurodiversity Center of Excellence, a consultancy dedicated to advising brands on incorporating neurodivergent talent into their creative marketing, brand strategy, and business transformation. This initiative aligns with the broader Havas strategy, which includes the launch of Neuroverse: Powered by Havas, a groundbreaking consultancy aimed at embedding neurodivergent insights into marketing and brand development. Havas Health Network, part of the larger Havas Health & You, plays a crucial role in this effort, leveraging its expertise in health and wellness communications to drive meaningful connections and inspire healthier lives.
Neurodiversity Center of Excellence
The Neurodiversity Center of Excellence is designed to harness the unique perspectives and talents of neurodivergent individuals, who make up about 20% of the global population. This center focuses on several key areas:
- Neurodiversity Strategy and Consulting: Embedding neurodivergent thinking into brand strategies to enhance creativity and audience engagement.
- Training and Certification: Providing organizations with tools and training to create neuro-intuitive workplaces, ensuring inclusivity and understanding.
- Creative and UX Innovation: Designing content and experiences that cater to neurodivergent audiences, improving accessibility and compliance with emerging regulations.
- Talent Development: Attracting, retaining, and leveraging neurodivergent talent to drive innovation and business success.
Market Impact
Neurodivergent consumers represent a significant market force, with substantial disposable income globally. This demographic is particularly influential among Gen Z, where a majority identify as neurodivergent. By embracing neurodiversity, brands can tap into fresh creative perspectives, enhance audience engagement, and drive innovation.
Havas’ move underscores the growing recognition of neurodiversity’s economic and creative potential, positioning the company at the forefront of inclusive marketing strategies. Neurodivergent consumers tend to be rational buyers, less influenced by social proof and herd mentality, making them a crucial segment for targeted marketing efforts.
The initiative also highlights the importance of neurodiversity in driving business success. Workplaces that foster neurodiversity report higher revenue and increased productivity and innovation. By integrating neurodivergent talent and perspectives, Havas aims to reshape the future of advertising and set a new industry standard for inclusivity and creativity.
Citations:
- Havas Health is futureproofing creativity through Neurodiversity Center of Excellence – https://www.campaignasia.com/article/havas-health-is-futureproofing-creativity-through-neurodiversity-center-of-excell/501738
- Dave Rosner’s Post – https://www.linkedin.com/posts/dave-rosner_havas-unveils-neuroverse-to-unlock-untapped-activity-7311380460616450048-GlVY
- Havas Health is futureproofing creativity through Neurodiversity … – https://www.linkedin.com/posts/campaign-india-cidca_havas-health-is-futureproofing-creativity-activity-7313478020072128512-Cvoi
- HAVAS HEALTH NETWORK STRENGTHENS LEADERSHIP IN NORTH AMERICA AND HAVAS LYNX NEW YORK – https://www.prnewswire.com/news-releases/havas-health-network-strengthens-leadership-in-north-america-and-havas-lynx-new-york-302417139.html
- Havas Health is futureproofing creativity through Neurodiversity Center of Excellence – https://www.campaignindia.in/article/havas-health-is-futureproofing-creativity-through-neurodiversity-center-of-excell/501748
- Payton Green’s Post – https://www.linkedin.com/posts/paytongreen_poweredbyneurodiversity-neuroverse-neurodiversity-activity-7308170383684173826-mun0
